The Heroes Journey opened the venture last month on the first-floor of the Browns department store, just off Parliament Street.
The business is the parent company for well-known brands such as The Lions Kingdom, The Wizards Magic, and The Temples of our Gods.
They offer high protein health products which are available in most retailers.
The Heroes Journey was created by former England international rugby players and brothers Charlie and James Simpson-Daniel, who wanted to focus to open a shop in York that had healthier alternatives.
The shop offers a variety of different tasty food and drinks products, including ostrich steaks, A5 Japanese wagyu steaks, Iberian pork, biltong, jerky, chocolate, crisps, popcorn, pet treats and a selection of healthy drinks.
Managing director Charlie Simpson-Daniel said: “We are incredibly excited to be launching The Heroes Journey Shop in the heart of a city we love so much.
RECOMMENDED READING:
- York firm The Heroes Journey launches KEYS2RETAIL
- Asda to stock meat ranges from The Heroes Journey of York
YOU’LL FIND MORE ON THIS STORY AND OTHERS AT www.yorkpressd.co.uk OR PICK UP YOUR COPY OF THE NEWSPAPER ITSELF AVAILABLE SIX DAYS A WEEK AT YOUR LOCAL NEWSAGENT
New Tesco Superstore to Open Next Week in North Yorkshire Town
NAP Pad Homelessness Accommodation to Return
Princess Anne Presents York Care Provider With Award
2026 Great Yorkshire Show Main Ring Attraction Announced
Destiny Disability Dance
Alan Carr Set to Bring New Show to York Barbican in 2027
Tadcaster Grammar School closed after girl dies in crash
Couple learn of £1m win sitting in York McDonald's
