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A BEER called Madri has become one of Britain’s best-selling lager brands after being promoted as ‘The Soul of Madrid’ – but it has emerged that it might be better dubbed ‘The Taste of Tadcaster.’

Drinkers have downed £430 million-worth of Madri since it was launched in 2020, making it the UK hospitality sector’s most successful ever new product launch.

A BEER called Madri has become one of Britain’s best-selling lager brands after being promoted as ‘The Soul of Madrid’ – but it has emerged that it might be better dubbed ‘The Taste of Tadcaster.’

Drinkers have downed £430 million-worth of Madri since it was launched in 2020, making it the UK hospitality sector’s most successful ever new product launch.

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