York has a brand new local FM radio station

York's brand new local radio station has hit the airwaves on 102.8 FM across York and surrounding areas!

The brand new local radio station launched it's brand new frequency from The Coppergate Centre, York at 12 noon on Bank Holiday Monday 27th August 2018, with Party Band 'The Superlicks' playing to a huge crowd

The radio station boasts a great 24 hour listen with music from the 60's to the present day, and a mix of local artists added to the playlist. Events, local information and news will be the core of YO1 Radio's output. There are specialist shows from 8pm weekday evenings and 6pm at the weekend with Rock to Northern Soul, Show Tunes to Latin. There's free advertising on both FM and online for charities/social groups in the form of advertising or interviews and local businesses can also take up the offer of affordable radio advertising too!

Fast-growing feelgood station YO1 Radio has been building up an impressive online audience share since it began broadcasting across a digital footprint on 12th September 2017, but from today, the estimated 50% of local radio fans who still prefer to listen through an analogue signal will also be able to enjoy the station’s fresh new sound on the frequency of 102.8 FM

“People listening online, through their Smart TV or via our free app will still be able to enjoy the YO1 experience as before,” explained YO1 Programming Director and Breakfast Host Chris Marsden. "Over the last 12 months we’ve been constantly asked by people who still listen to FM radio in places like their car or their workplace, how they can make the switch. Now it's as easy as doing a quick scan and resetting their pre-sets.”

YO1 director Carla Ballantine and Breakfast Co-Host added: “We’ve been amazed by the reaction since our launch, with thousands of new consumers coming on board and engaging with our innovative mix of classic hits, local music, competitions, interviews and relevant York-based content. We know that the FM frequency is something that our listeners have requested, so we’ve listened to what our audience and advertisers have told us and opened up the ways people can be part of the YO1 feelgood experience.”
In addition to the new FM frequency, listeners can still tune in to YO1 Radio via the free IOS and Android app, Tune-In, Smart TVs or online at www.YO1radio.co.uk